The travel and tourism industry is all about selling an experience; a feeling, a landscape, the history of a particular destination. Traditionally, this has been accomplished through compelling imagery, storytelling and user accounts, among other approaches.
But while those mediums have proved effective in the past, there’s a sizable problem it’s been difficult to overcome. That is, until now. Namely, that they don’t literally give prospective holidaymakers those experiences; what it means to actually be in a location remains in the imagination.
That’s why VR is definitively the most exciting innovation in travel and tourism marketing today. It enables people to live and experience, albeit for a short time, directly from their living rooms or your experiential hub.